Not exactly gear, but HMG should make patches
My hiking partner for the last third of the AT wore a white HMG pack. Until I hiked with her, I hadn't realized how discrete most UL packs are with their branding. The reality is that hikers learn by colors and patterns. I can recognize a ULA Circuit at a glance because my hiking partner on the CDT wore one. There's no clear branding on it whatsoever. Meanwhile, my album from the AT looks like a Hyperlite ad.
I love taking pictures of hikers. The HMG logo is visible somewhere from pretty much any angle. The only issue is that those iconic white packs get dirty fast, and no amount of washing brings a pack back to its original shine. I lightened the dirty logo a bit on these two shots, but replacement/add-on patches would be amazing for photographers. Just a thought.